The feat will take place on a certified looped course with the location to be announced.įURTHER will also include a holistic scientific research program addressing the existing sex and gender data gap on endurance performance, new women-first product innovations, community activations, and a giveback component to support young women. Each will run the furthest distance of their careers with the opportunity to set world records. The six-day FURTHER ultramarathon is expected to include 10 women from the brand’s global ambassador collective, spanning APAC, China, and North America, including five new Ambassadors: Camille Herron, Devon Yanko, Leah Yingling, Stefanie Flippin, and Montana Farrah-Seaton.

The initiative will culminate in a multi-day ultramarathon that begins on International Women’s Day, March 8, 2024. VANCOUVER, British Columbia-( BUSINESS WIRE)-At a gathering at its headquarters in Vancouver, lululemon (NASDAQ:LULU) today announced a new initiative – FURTHER – that celebrates human possibility and demonstrates how far women can go when they’re supported with resources and product innovations typically reserved for men.

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